Interactive Media
This section of the toolkit looks at websites as a communication tool. Used well, they can be a very cost-effective way of reaching a global audience.
This module gives advice on understanding your users' needs so that you can create a site that people will want to visit, with user-friendly navigation and well-written, easily accessible information.
It gives tips on marketing and promoting your site via search engines so that you get the maximum number of visitors. It also gives practical hints on choosing and working with external web companies to make sure you get the best value from their services.
Use the section menu to navigate your way around.