Branding
This section gives you advice on all aspects of branding and corporate identity. It explains how to develop a consistent brand for your project and how to work within the ESRC's Identity Guidelines.
It includes practical advice on choosing names, straplines and logos. It tells you how to get the best out of commissioning designers and includes a template for writing a creative brief. You'll also find tips on use of plain English and effective use of visual images.
Use the section menu on the right to navigate your way around. We recommend that you read this section alongside the section on publicity materials, which contains more practical advice on applying your brand across a range of different materials.