Developing a Brand for your Project
You may need to develop a unique brand for your project. This is a great opportunity to create a distinct identity for your work. It is worth spending some time thinking about it well before you suddenly have to produce some initial materials.
It may be helpful to have a named person - either an administrator or a communications manager - whose job it is to familiarise themselves with the ESRC brand and with the good practice in this guide.
Internal buy-in to your new brand is important and if you develop it well, it can help to build team spirit and ensure that all staff are ambassadors for your work.
Your brand will usually be conveyed by one or more of:
- Your project name.
- A 'strapline' or one-line description of the project.
- A logo or visual mark.
- The application of your brand across a range of materials.
Your brand is also conveyed by a range of other factors such as the messages you send out and the behaviour of your staff. See Developing messages and branding in the section on Communications Strategy for more on this.
Further details