Developing a strategy
This part of the toolkit gives guidance on how to maximises impact. The impact strategy is a more comprehensive plan to achieve and maintain your outlined Pathway to Impact made at the application stage. This section includes a step-by-step guide which takes you through each stage of the process, including setting objectives, developing key messages, identifying your audience and getting them involved and measuring success.
It also gives advice on planning and prioritising activities and allocating sufficient resources for them.
Opportunities for making an impact may arise at any stage during or after your research project. It is important that you have a strategy in place so that you can increase the chances of such opportunities occurring and are able to take advantage of them when they do.