Top tips for planning a successful event
- Plan well in advance – venues for large events are booked up far in advance and some speakers (such as Ministers) will have very full diaries.
- Establish your budget as early as possible.
- Hire a professional conference organiser for major events – particularly to handle the resource-intensive 'back office' activities such as liaising with delegates and speakers, booking accommodation and preparing conference packs.
- Book the venue and key speakers first – without them you have no event.
- Include interactive sessions, such as workshops or question and answer panels, when designing the programme. No-one likes to be 'talked at' all day.
- Plant the first question as delegates are often shy of being the first to put up their hand.
- Market the event widely, distributing leaflets and using websites, email lists and professional groups. Keep a database to help manage the delegate list and to handle cold calling or telesales where necessary.
- Keep the branding of the event consistent with the branding of the programme/centre and the ESRC's Identity Guidelines for use of its corporate identity.
- Ensure lunch offers options for delegates with different dietary requirements.
- Include speakers' biographies, copies of slides, a list of delegates attending the event, an evaluation form and contact information in delegates' packs. Slides can be omitted if they are made available on your website instead.
- Post event – collate feedback from the evaluation forms and disseminate. Put learning materials on the website or produce a post-conference publication to send to delegates.
