Working with the media: a best practice guide
Communicating research findings to potential users outside the academic community, whether in government, business, the third sector or the general public, should be an essential element in most social scientists' working lives.
This publication provides some practical guidelines on how you can engage with the media in order to have a greater impact on the national debate. It also provides information about:
- what makes a good news story
- working effectively with journalists
- writing press releases
- giving TV and radio interviews
- working with radio and TV documentary makers.