Gauging financial risk online
Award-winning psychological research, led by Professor Nick Chater of the People at the Centre of Communication and Information Technologies Programme, has underpinned the development of Electronic Financial Advice (e-advice) software, which delivers computer-based feedback on financial decisions.
A new cognitive model of decision-making under risk was developed alongside a prototype online financial system based on user behaviour and e-advice support. The commercial spinout company Decision Technology provides a range of research for the private sector, particularly the financial and retail sector.