All impact case studies (understanding behaviour)

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Plane travel

Helping the environment with social marketing

Using social marketing techniques, researchers at the University of Exeter have influenced Defra policy in segmenting audiences for behavioural change campaigns, and developed a ‘green travel’ app for holidays.

Charitable giving

Keeping charitable donations tax-free

Professor Kimberley Scharf at the ESRC Centre for Competitive Advantage in the Global Economy has been credited with helping to reverse government proposals of a cap on tax relief for charitable giving.

Cigarette in ashtray

The plain facts of tobacco packaging

Moves to impose plain packaging for cigarettes, including Australia's 2012 legislation on standardised packaging and the recent UK commitment to do the same, have been strongly influenced by Olivia Maynard's research into tobacco packaging.

Liaison police

Policing crowds without force

New approaches to crowd psychology are helping police manage the potential for conflict in crowds while allowing people's rights to protest through dialogue and negotiation.

Jokey old men

Challenging age-based stereotypes

A pioneering project in which older women explored their experience of ageing through art provided the impetus for a campaign challenging ageism and sexism through a range of policy and school-based initiatives.

Prison

Transforming offender rehabilitation

An ESRC-funded project building upon pioneering research into how offenders move away from crime is transforming the practice of offender rehabilitation in the UK and beyond.

Surgery instruments

The human element of surgery

A new tool assessing the quality of team-related behaviours of the core members of an operating theatre team has been mandated for national use by the National Patient Safety Agency and implemented in several other countries.

Girl looking out

Boosting resilience for young people

Resilient Therapy, a successful resilience-boosting practice developed through ESRC-funded research by Professor Angie Hart, has been embedded in two community organisations.

Loudspeaker

Turning into an extremist

Research by Professor Per-Olof Wikström has been cited in two Government initiatives – the anti-terrorism strategy CONTEST and the Prevent strategy, aimed at preventing violent extremism.

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