Using social marketing techniques, researchers at the University of Exeter have influenced Defra policy in segmenting audiences for behavioural change campaigns, and developed a ‘green travel’ app for holidays.
All impact case studies (understanding behaviour)
- Results: (19)
Professor Kimberley Scharf at the ESRC Centre for Competitive Advantage in the Global Economy has been credited with helping to reverse government proposals of a cap on tax relief for charitable giving.
Moves to impose plain packaging for cigarettes, including Australia's 2012 legislation on standardised packaging and the recent UK commitment to do the same, have been strongly influenced by Olivia Maynard's research into tobacco packaging.
New approaches to crowd psychology are helping police manage the potential for conflict in crowds while allowing people's rights to protest through dialogue and negotiation.
A pioneering project in which older women explored their experience of ageing through art provided the impetus for a campaign challenging ageism and sexism through a range of policy and school-based initiatives.
An ESRC-funded project building upon pioneering research into how offenders move away from crime is transforming the practice of offender rehabilitation in the UK and beyond.
An academic survey of the carrier bag levy in Wales has caused the Welsh Government to redraft its advice for businesses.
A new tool assessing the quality of team-related behaviours of the core members of an operating theatre team has been mandated for national use by the National Patient Safety Agency and implemented in several other countries.
Resilient Therapy, a successful resilience-boosting practice developed through ESRC-funded research by Professor Angie Hart, has been embedded in two community organisations.
Research by Professor Per-Olof Wikström has been cited in two Government initiatives – the anti-terrorism strategy CONTEST and the Prevent strategy, aimed at preventing violent extremism.
Working with the South Wales Fire & Rescue Service, the BRASS research centre achieved a 46 per cent reduction in deliberate grassfires in the South Wales valleys by the use of social marketing techniques.
A collaborative CASE studentship between the University of Plymouth and Plymouth Drug and Alcohol Action Team has influenced new drug-related policy and practice.
The training and consultancy company Public Management Associates Ltd collaborated with Coventry University to develop in-house skills in health psychology and behaviour change, reducing commissioning costs and increasing profits.
An analysis of how people communicate across different media is feeding into BT's design process and products, providing important knowledge for development of future services.
Research has quantified how consumer purchasing decisions drive carbon emissions - helping to develop PAS 2050, a business standard on carbon footprinting.
Research into how customers used cashpoints revealed a demand for more personalised ATM services, providing ATM supplier NCR with new business opportunities.
Research on biased jury decisions in rape trials informed Home Office legislation review and judicial assessments in New Zealand.
A psychological evaluation of Texthelp Systems software highlighted the benefits of the product, supporting marketing and leading to new contracts and predicted increase in exports.
Advice from ESRC-funded economists raised £22.5 billion for the government from an auction of radio bandwidths for 3G mobile phone licences.