All impact case studies (understanding behaviour)

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Plane travel

Helping the environment with social marketing

Using social marketing techniques, researchers at the University of Exeter have influenced Defra policy in segmenting audiences for behavioural change campaigns, and developed a ‘green travel’ app for holidays.

Charitable giving

Keeping charitable donations tax-free

Professor Kimberley Scharf at the ESRC Centre for Competitive Advantage in the Global Economy has been credited with helping to reverse government proposals of a cap on tax relief for charitable giving.

Cigarette in ashtray

The plain facts of tobacco packaging

Moves to impose plain packaging for cigarettes, including Australia's 2012 legislation on standardised packaging and the recent UK commitment to do the same, have been strongly influenced by Olivia Maynard's research into tobacco packaging.

Liaison police

Policing crowds without force

New approaches to crowd psychology are helping police manage the potential for conflict in crowds while allowing people's rights to protest through dialogue and negotiation.

Jokey old men

Challenging age-based stereotypes

A pioneering project in which older women explored their experience of ageing through art provided the impetus for a campaign challenging ageism and sexism through a range of policy and school-based initiatives.

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