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The research catalogue is an archive of ESRC-funded grants and outputs. Links, files and other content will no longer be maintained or updated after April 2014.

Digital Destinations: Exchanging Digital Technology Knowledge in Local Tourism Economies

This proposal offers the opportunity to capture change in the adoption and use of digital technologies and to develop a strong, competitive local tourism economy. Through their increased understanding and use of emerging digital technologies, tourism businesses will be in a position to increase their marketing and management effectiveness, and develop new products and services that will provide an enhanced experience for visitors to their destinations.This proposal will accelerate tourism business growth via an improved understanding and implementation of digital technologies and facilitate the exchange of knowledge between tourism academics and tourism professionals. Knowledge will be exchanged between businesses that have already reached an advanced state of digital adoption (as well as those who have yet to engage), and leading tourism academics, with support provided by experienced digital and destination management professionals.

The delivery and co-creation of knowledge will be delivered via a number of methods, including:

  • the recruitment of sixty ‘visitor economy’ businesses which will divided into six clusters of ten
  • face-to-face seminars for each cluster
  • action learning where clusters meet to discuss objectives and outcomes
  • webinars to consolidate learning
  • a project website as an online repository of best practice
  • student placement with each business.