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Constituency Campaigning in the 2008/9/10 General Election

Grant reference: RES-000-22-2762

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Journal article details

The electoral effectiveness of constituency campaigning in the 2010 British general election : the ‘triumph’ of Labour?
This article establishes a model of likely campaign effectiveness, before examining the intensity of constituency campaigning at the 2010 General Election in Britain and its subsequent impact on electoral outcomes, using both aggregate and individual level data. It shows that constituency campaigning yielded benefits in varying degrees for all three main parties and that Labour’s constituency campaign efforts were effective despite the electoral context, and ultimately affected the overall outcome of the election. These findings have significant implications for our understanding of the circumstances under which campaigns are likely to be more or less effective, and provide further evidence that a carefully managed campaign stands the most chance of delivering tangible electoral payoffs.
http://dx.doi.org/10.1016/j.electstud.2011.08.002
10.1016/j.electstud.2011.08.002
English

Primary contributor

Author Justin Fisher

Additional contributors

Co-author David Cutts
Co-author Edward Fieldhouse

Additional details

30
4
Yes
0261-3794
Elsevier
01 December 2011
816-828
Amsterdam, Netherlands
Post-print
Electoral studies

Cite this outcome

Harvard

Fisher, Justin et al (2011) The electoral effectiveness of constituency campaigning in the 2010 British general election : the ‘triumph’ of Labour?. Electoral studies. 30 (4), pp. 816-828 Amsterdam, Netherlands: Elsevier.

Vancouver

Fisher Justin et al. The electoral effectiveness of constituency campaigning in the 2010 British general election : the ‘triumph’ of Labour?. Electoral studies 2011; 30 (4): 816-828.