How social marketing changes public behaviour
Venue: Online: www.openuniversity.co.uk/esrcfestival
Friday 12 - Sunday 21 March. 24 hours a day
This online event hosted by the Institute for Social Marketing at the Open University (ISM-Open) will use several fun, interactive online activities to introduce the general public to social marketing and the way it is used to influence behaviours such as alcohol reduction, smoking cessation and healthy eating.