Managing successful business model innovation in manufacturing
Location: Imperial College Business School, London, SW7 2AZ
Date and time: 3 November 2011 17.30-19.30
These events will present and discuss research that is examining the changing nature and competitiveness of manufacturing firms, particularly focusing on the role of business model innovation, shifting products to services and building platforms for integrated solutions. Our target audience is managers of product-based firms, particularly those interested in changing their business models from products to services and solutions.